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The Ad Age Women to Watch program has been celebrating women who create opportunities and drive transformation within the industry for more than 20 years. It's been our privilege to watch these women continue to succeed, many of them now industry icons in their own right.

This year, we are evolving our storied program with a new moniker that is more reflective of what these female executives are truly doing: leading. Ad Age Leading Women empower teams, build relationships, drive business results, advocate for diversity and inclusion, take risks and serve as catalysts for change. We look forward to honoring the excellence of our 2021 recipients. 

Ad Age Leading Women Europe recognizes women who reside and work in Europe. The entry fee is complimentary. 

Entry deadline was Feb. 24, 2021. Honorees will be notified by early June. Please contact Nicole Nelson with questions.

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Ad Age Leading Women Europe seeks to recognize women who are changing the industry and making names for themselves at companies of all kinds—brands, agencies, technology providers or media platforms. Honorees are groundbreakers, forward thinkers and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives. 

All honorees are handpicked by the editorial staff at Ad Age. Winners will be notified and interviewed in the spring and profiled in an Ad Age special report honoring the Leading Women Europe class of 2021 releasing on June 28.

All Leading Women Europe and U.S. honorees will be recognized at our Ad Age Leading Women Conference and Awards taking place virtually in September 2021. 

See last year's honorees: Ad Age 2020 Women to Watch Europe

Entry requirements

We request that you submit a compelling 350-word summary addressing why you or your nominee deserves our Leading Women honor. Please also submit a headshot. Note: This is not a lifetime achievement award; specifically, we look for meaningful or measurable accomplishments within the past 12 months.

Feel free to self-nominate or if you prefer, you can have someone nominate you.


Final deadline

February 24, 2021 at 5 p.m. EST/10 p.m. GMT

Please contact Nicole Nelson with questions.

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All entry fees for Leading Women Europe have been waived.

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Award Inquiries:  aaevents@adage.com